All That

All That – Rebranding and Web Project

Retail store rebranding, web design and marketing strategy project

What do you with a retail store whose focus and target market has changed?

Rebrand!

We took a store that was past it’s prime and created a brand & persona that’s edgy yet classy, unruly yet fun. Add to that a killer website full of life, emotion & fun and we now have a new company that’s All That!

Project Summary

Branding & Identity Design
The former retail store was in need of a brand refresh so we employed our Brandwise methodology to help them determine areas that needed to be updated and the reasons for those updates. We created a unique identity and persona to connect with their target audience, women 25-54.
Website Design
Using the energy of the new identity, we created a website that draws in the audience, allows them to engage in social media and provided a platform for All That to grow their database and business.
Photography
We used the new branding & identity as a guide to shoot the store and create fashionable marketing assets.